Hotel Alex, Zermatt
From the moment you arrive you are made to feel that nothing is too much trouble. The warm and friendly welcome is hard to beat elsewhere.
Some say that the Alex is the most luxurious hut of the Swiss alps. In any case you dive into a wonderworld of ‘extravagant mountain style’.
The hotel Alex celebrated in 2011 its 50th anniversary. It has been founded by Alex Perren, a former ski and mountain guide. During all these years he and his charming Austrian wife Gisela built up a jewel in the Zermatt hotel industry. The Alex is one of the flagships in Zermatt today. Alex and Gisela were trendsetters in many aspects as well as very generous hosts. The hotel is run today by their daughter Christina and her husband René.